5 Basic Rules of Web Design the most crucial guideline in website design is that your web site should be easy to read. What does this imply? You should choose your text and background colours extremely carefully. You do not want to use backgrounds that obscure your text or usage colours that are difficult to read. Dark-coloured text on a light-coloured background is easier to check out than light-coloured text on a dark background.
You also don’t want to set your text size too little (difficult to read) or too large (it will appear to scream at your visitors). All capitalised letters provide the appearance of screaming at your visitors.
Keep the positioning of your main text to the left, not cantered. Centre-aligned text is best used in headlines. You want your visitors to be comfy with what they are reading, and a lot of text is left aligned.
Your website need to be simple to browse
Your web graphic designer should select the colours, backgrounds, textures, and special impacts on your web graphics really carefully. Link colours in your text ought to be familiar to your visitor (blue text generally shows an unvisited link and maroon or purple text generally suggests a visited link), if possible. Text links should be unique – they ought to not look the very same as any other text in your web pages.
Your visitors need to have the ability to discover what they are searching for in your site within three clicks. If not, they are highly likely to click off your site as quickly as they clicked.
Your website must be simple to discover
How are your visitors discovering you online? The myth, “If I develop a website, they will come,” is still a commonly held belief amongst business and organisations brand-new to the Internet. Individuals will not pertain to your web site unless you promote your site both online and offline.
Web sites are promoted online via online search engine, directories, award websites, banner marketing, electronic publications (e-zines) and links from other website. It is finest that you have your website promoted by an online marketing expert if you are not familiar with any of these online terms.
Website are promoted offline through the standard marketing approaches: print advertisements, radio, tv, brochures, word-of-mouth, etc. As soon as you have created a website, all of your company’s printed materials consisting of business cards, letterhead, envelopes, invoices, etc. should have your URL printed on them.
Not just should your web site be easy to find, but your contact details need to be easy to find. People like to know that there is an individual at the other end of a web site who can help them on the occasion that:
1. They need answers to concerns which are not readily offered on your web site;
2. Some aspect on your website is not working and end users need to be able to inform you about it, and
3. Directory editors require you to modify parts of your website to be sure that your website is placed in the most pertinent classification.
By giving all relevant contact information (physical address, phone number, telephone number, and e-mail address), you are also creating a sense of security for your end users. They can call you in the manner in which makes them feel the most comfortable.
Your web page design and style ought to be consistent throughout the site
Just as in any file formatted on a word processor or as in any newspaper, newsletter, or brochure formatted in a desktop publishing program, all graphic images and elements, typefaces, footers, and headings must remain constant throughout your website. Consistency and coherence in any document, whether it is a report or a set of web pages, project a professional image.
For example, if you utilize a drop shadow as an unique impact in your bullet points, you should use drop shadows in all of your bullets. Link-colours should correspond throughout your web pages. Typefaces and background colours, too, ought to remain the very same throughout your website.
Colour-coded web pages, in specific, require this consistency. Typefaces, positioning in the main text and the headings, background effects, and the special effects on graphics should remain the exact same. Just the colours must change.
Your website should fast to download
Research studies have actually shown that visitors will rapidly dislike your web site quotation if the majority of a page does not download within 15 seconds. (Artists’ pages need to have a caution at the top of their pages.) Even website that are marketed to high-end users need to consider download times. Sometimes, getting to website such as Microsoft or Sun Microsystems is so tough and time consuming that visitors will often try to access the sites throughout non-working hours from their houses. If your company does not have great trademark name acknowledgment, it is best to keep your download time as short as possible.
A great application of this guideline is including animation to your website. If the download time of your page is fairly short and the addition of animation does not unreasonably increase the download time of your page, then and ONLY then ought to animation be a consideration.
Prior to you think about the personal choices of your web page style, you ought to consider all of the above rules FIRST and adjust your personal choices appropriately. The attitude “I don’t like how it looks” must always be secondary to your website’s function. Which is more important: imaginative expression/corporate image or running a successful organisation?